Marketing the Why in Higher Education

Creating a meaningful vision that people can rally around is a huge higher-level task. The best strategy to use for this process is to listen carefully. Teachers are often the best at explaining why they do what they do. Most are passionate, dedicated, and deeply committed to improving the lives of students in ways that go beyond singular outcomes, such as getting better-paying jobs.


What is Higher Education Marketing?

With the current state of the economy, the higher education market has become more competitive than ever. To attract potential students and increase enrolment, higher education institutions need to market themselves not just through enrolment numbers, but by building a brand that is visible and credible.