White Papers

Education marketers are leveraging this data to pivot towards skill-based focus, strategically emphasizing the tangible outcomes and career paths their programs facilitate. The relevance of this approach is underscored by Coursera's 2023 Global Skills Index, which highlights the surging demand for skills such as data analysis, artificial intelligence, and cloud computing.
Education Marketing / Higher Education Marketing

How Digital White Papers Are Changing Higher Education Marketing Forever

Digital white papers allow institutions to delve deeply into specific topics, providing well-researched, data-driven insights that underscore their commitment to academic rigor and societal impact. This approach not only attracts students and faculty who value innovation and excellence but also establishes the institution as a leader in its field.

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November 9, 2024