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Think of SEO as the invisible bridge connecting your institution's brilliance with the inquisitive minds seeking it. Studies by Higher Logic show that 72% of prospective students rely on search engines to find colleges, highlighting the immense power of organic visibility.
Education Marketing / Higher Education Marketing

How AI is Transforming Higher Education Marketing: A Look Ahead to 2025

Discover how AI is transforming higher education marketing with personalized strategies, predictive analytics, and automated solutions for enhanced student recruitment in 2025.

6 Comments
October 5, 2024
Micro-influencers, individuals with a modest yet highly engaged online following, have emerged as powerful conduits for promoting education businesses. In the ever-expanding universe of social media, these influencers hold a unique advantage. They offer authenticity, relatability, and, most importantly, a heightened level of trust among their followers.
Higher Education Marketing

How Micro-Influencers Supercharge Your Education Marketing?

Consider this: A recent study by Sprout Social revealed that micro-influencers generate a staggering 22.2 times more engagement per post than their macro-influencer counterparts in the education sphere.

3 Comments
October 10, 2023
higher education marketing professionals, higher education marketing blog, higher education marketing plan, higher education marketing research, higher education marketing campaigns, Education marketing Expert, SEO, PPC Marketing, Media Coverage, Education PR, Public Relations Expert, Marketing for higher education, digital marketing for higher education
Higher Education Marketing

From Diversity to Inclusion: How to Promote Equity in Higher Education Marketing

In recent years, the importance of Diversity, Equity, and Inclusion (DEI) has gained significant attention across various industries, including higher education. Incorporating DEI principles into marketing strategies is essential to create inclusive and welcoming campaigns that resonate with diverse audiences.

7 Comments
April 26, 2023

Recent Posts

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    Outcome-Based Marketing in Higher Education: The New Strategy to Attract Gen Z
    May 29, 2025/
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  • How Universities Must Teach and Market Personal Branding Skills to Students
    How Universities Must Teach and Market Personal Branding Skills to Students
    May 26, 2025/
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  • Top 10 Lessons from Leading Higher Education Marketing Agencies
    Top 10 Lessons from Leading Higher Education Marketing Agencies
    May 24, 2025/
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  • Top 10 Marketing for Education Case Studies That Inspire
    Top 10 Marketing for Education Case Studies That Inspire
    May 22, 2025/
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