Traditional higher education recruiting methods remain popular, but they're difficult for marketers to measure and easy for prospective students to overlook. Inbound marketing is an affordable way to reach students and track your institution's ROI, from the prospect's first visit to your website to the moment they submit their application.
Colleges and universities are asking students to consider these questions when considering their enrolment choices – putting brand and marketing front and center as administrators strive to attract a student base increasingly diverse.
Creating a meaningful vision that people can rally around is a huge higher-level task. The best strategy to use for this process is to listen carefully. Teachers are often the best at explaining why they do what they do. Most are passionate, dedicated, and deeply committed to improving the lives of students in ways that go beyond singular outcomes, such as getting better-paying jobs.
Higher Education Marketing in 2024 reflects dynamic shifts with key data points guiding strategic adaptations. The industry responds to enrollment challenges through data-driven approaches, emphasizing digital dominance, authenticity, and diversity. Global spending projections of $76.9 billion by 2025 highlight a commitment to innovative marketing strategies.